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廣告主： 某旅游電商平臺，行業(yè)環(huán)境：價(jià)格亂戰，競爭激烈，ota、旅行社、各大競爭企 業(yè)均在進(jìn)行大規模SEM廣告投放，且營(yíng)銷(xiāo)活動(dòng)頻繁。 投放目標：搶占機票行業(yè)主導地位，降低成本，提高訂單量?！捌放朴^(guān)察模型” 為您找到解決宏觀(guān)問(wèn)題的解決方案，通過(guò)“品牌觀(guān)察模型”中品牌影響力確定市場(chǎng)定位，通過(guò)品牌影響力，分析得知該旅游平臺處于行業(yè)挑戰者，需適當加強推廣力度，故預算由600W提升至1000W
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