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1.曲江接待游客人次占陜西旅游總人次的25.2%,占西安旅游總人次的71.4%,曲江旅游景區內部分景點(diǎn)明星效應已經(jīng)形成。 2.曲江景區旅游收入占陜西旅游總收入的1%，占西安旅游總收入的2.48%,明星景點(diǎn)對景區內低知名度景點(diǎn)的帶動(dòng)作用微乎其微。 3 、通過(guò)在北廣場(chǎng)、唐城墻遺址公園同天同一時(shí)間現場(chǎng)目擊調查統計：來(lái)此旅游者境內游客人次和境外游客人次比例相差懸殊。 4、曲江旅游景區收入與接待人數嚴重不平衡。 結論：曲江旅游在營(yíng)銷(xiāo)方面沒(méi)有完全形成”一體化“概念，造成景點(diǎn)資源浪費。
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