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  3. 一段動(dòng)畫(huà)告訴你什么是“整合營(yíng)銷(xiāo)”

一段動(dòng)畫(huà)告訴你什么是“整合營(yíng)銷(xiāo)”

核心提示：很有意思的短片。用一種趣味十足的方式對比了傳統廣告的單點(diǎn)傳播和整合型傳播的區別。

如果說(shuō)傳統廣告的效果能達成1+1=3的效果，整合營(yíng)銷(xiāo)則需要做得更多。

 

到底什么是“整合營(yíng)銷(xiāo)”：    1、大創(chuàng )意

                                          2、廣泛的媒介整合

                                          3、消費體驗

                                          4、品牌領(lǐng)航者。

 

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